Fewer quotes, higher conversions and better margins

Could the ‘typical’ approach to pool industry Sales and Marketing be working just 32% of the time? Discover how your business is performing, and if you’re ‘leaking’ valuable sales. Chris Newton, author of “Do-it yourself Advertising Guide for Small Business” and specialist in pool industry marketing, will walk you through easy concepts you can apply immediately. Concepts that will measurably boost the sales and marketing effectiveness of your business. In this 90-minute session, you will see why sales are lost in the typical 7-steps of the sales process and what you can do to maximise your outcomes. Plus simple ways to refine your sales approach with clients, such as “painting the dream” in their mind’s eye, and why it consistently outperforms just “giving a quote”. Over four decades, Chris has taught his no-nonsense practical approach to business people on five continents, ethically increasing their sales conversion rates, lifting the value of projects, and improving profit margins.

Chris Newton

For more than 35 years, Chris Newton has worked with clients in just about every conceivable industry, helping with their marketing. Author of international seller, the “Do-it-yourself Advertising Guide for Small Business” and sought after keynote speaker, he has taught his practical, down-to-earth sales and marketing ideas to audiences on five continents.

Over the last three years, Chris has been developing a breakthrough Sales and Marketing ‘toolkit’, specifically for the Pool, Spa and Building industry, in collaboration with a pool builder/designer business partner, Neville Cox.

In this fast moving, information packed 90 minute session, Chris will be sharing the best and most successful of his ‘nuts and bolts’ sales and marketing ideas for the industry.