What’s Working on Facebook Now

Keep up to date on what is happening on Facebook. Learn about the various Facebook strategies and see the current trends on what is working and why.

The presentation covers Facebook organic strategies based on the changes that have happened on Facebook of late, including

• Online marketing strategy
• FB Algorithm
• FB Bots
• FB Ads
• Email marketing

This session aims to enlighten people of what the current trends are in Facebook and what strategies they can use to best market their products and services.

Loren Bartley, Impactiv8 

Loren Bartley is as a social media strategist, speaker and consultant. She is also the co-host and producer of the top-rated podcast, #BusinessAddicts.

As the Founder of digital marketing agency, Impactiv8, and with over 20 years of experience teaching and helping businesses leverage technology, build communities and achieve success, Loren has worked with clients ranging from solopreneurs through to major national brands.

Relevant clients include: Jim’s Pool Care, Australian Leisure Facilities Association, National Sports Convention, AquaStar, Gold Class Swimming.

Loren is on a personal mission to help remove the overwhelm, confusion and headaches that many businesses experience when trying to market their business online. Not believing in random acts of Social Media, she prefers to help businesses strategically invest in proven social media strategies that will attract, nurture and convert their ideal customers.

As an early adopter and lifelong learner, Loren prides herself as being the go-to-resource for the latest social media best-practice information in a rapidly changing environment and loves to share this knowledge with her audience.

Loren Bartley has delivered captivating keynote addresses and workshops all around Australia.

Her more high-profile speaking engagements include the Jim’s Group Annual Conference, Leading Edge Jewellers National Conference, ProBlogger, Australian Events Symposium, We Are Podcast and the Australian Sports Convention National Conference.

In addition to speaking at conferences, Loren has created and presented bespoke workshops for businesses and organisations such as the Small Business Victoria Festival, Department of Economic Development, Jobs, Transport and Resources (DEDJTR), Bendigo Bank, TM Bank, Auscontact, Whitehorse Business Group, Victoria University, La Trobe University, Her Business, Bloom Networking, Women’s Business Society, Motivating Mum, Play By The Rules, Masters Swimming Australia, Hockey Victoria and many more.

Loren was a Small Business Victoria Workshop Facilitator from 2015 until June 2017 and recently revised the training resources for the Small Business Victoria Digital and Marketing Unit Workshops.

Loren has recently been selected as a Track Leader at Social Media Marketing World 2018, conducted by Social Media Examiner in San Diego. In this role, Loren will be the Emcee for one of the breakout rooms at the world’s most prestigious social media conference, also acting as a mini-conference director, ensuring educational logistics in place for each session, introducing the speakers and creating an inspiring educational environment. Loren has attended this event for the past 4 years and is has been a part of Social Media Examiner’s Community Management team for the past 3 years for this event.