Building Stream – Sales and Marketing Strategies for the pool building industry

Chris Newton, Builders Little Black Book

Strategies that ensure your place as a pool industry legend in the eyes of your clients (and your competition)

Taking the mystery out of ‘marketing’ as it applies in the pool industry

What’s in a Brand? Will yours stand head and shoulders above the pack?

Why ‘old school’ SELLING is GONE! … a key distinction that has totally revolutionised selling. And why this 100% ethical approach will take a huge weight off your shoulders when you sell.

Why ‘typical’ Sales and Marketing in the pool industry works 32% of the time. Discover if yours is doing any better, or is it losing you top shelf projects?

5 areas that can suck the air out of your sales and profit – and how to fix them NOW

• New online and offline marketing strategies for your website and social media – why the BEST leads could be passing you by ‘like ships in the night’.
• A proven system for qualifying prospects – and how it can GIVE YOU BACK as much as a month every year of wasted time.
• First client impressions become lasting impressions (what you do in the first 30 seconds plays a huge part in whether you’ll be their first choice) …
• If you could only see what people write about you on your quote when you send it through.
• Proposal vs Quote – ‘Dream Builders’ vs ‘Quote Givers’.
• Present-in-Person vs Email? – the results are in, and they just might shock you.

• 7 Step Sales Funnel – How to tap an extra million dollars PLUS … by following a system-driven process …
• The ‘Takeaway’ – ACTION STEPS you can take right NOW