Taking the Mystery out of Marketing

This presentation is based on a simple yet powerful definition of marketing. It enables you to ‘chunk down’ this complex subject into four very clear parts…

Marketing is the profitable Identification, Attraction, Getting and Keeping of good customers.

So everything you do in your business could be considered to be marketing.

Identification is knowing to whom to market (your ideal client) and what works…

Attraction is understanding and targeting your ideal customer’s Hot Buttons…

Getting is about making it easy for your prospects to become customers…

Keeping gives you the understanding of and the tools to keep your Customers for life.

In this presentation you will consider a number of simple marketing tactics including the wonderful world of Social Media